Open for new clients · Remote, US & EU hours

Syeda Hamna

Digital Marketer & AI Strategist|Brand Management|Power BI Analyst|Web Designer

I help brands grow online with paid ads, social media, data analytics and conversion-focused websites. Over 6+ years I've run social media for Philips, Yamaha and Samsung Pakistan and Paramount Books, handled around 20 Daraz seller centers as a virtual assistant, built 30+ websites and delivered 10 Power BI dashboards, using AI at every step to cut costs and move faster.

See my work
Philips PakistanYamaha PakistanSamsung PakistanParamount BooksPehla BiteDaraz Sellers
6+years in digital marketing
4brands' social media managed
30+websites designed & built
10Power BI dashboards delivered
~20Daraz seller centers handled as a VA
Meet me

Hi, I'm Hamna. Here's how I grow brands.

A 48-second look at what I do, the brands I've grown and the 43 projects you can open live on this site.

  • 1My roles, tools and services
  • 2My numbers and the brands I've grown
  • 3Websites, web apps and Power BI dashboards
What I do

Four hires.
One me.

Most brands hire a media buyer, a social manager, an analyst and a web designer, then spend months getting them in sync. I bring all four.

/01

Paid Ads & AI

Meta and Google campaigns built to lower your cost per lead, with AI-powered copy, targeting and constant A/B testing.

Meta AdsGoogle AdsA/B testingChatGPT & Claude
/02

Brand & Social

Brand strategy, content calendars, influencer collabs and community management that grows engagement on Facebook, Instagram and TikTok.

Brand strategyContentInfluencersCommunity
/03

Data & Power BI

GA4 set up right and Power BI dashboards that show what every channel earns, so your reports turn into decisions.

GA4Power BIKaggleROI reporting
/04

Web & E-commerce

Conversion-focused websites on WordPress and Shopify, plus Daraz seller center management. I've handled around 20 seller centers as a virtual assistant, covering listings, store optimization and sales growth.

WordPressShopifyLanding pagesDaraz VA
Selected work

Brands I've
built.

A few favourites from 43 projects: my own brand, a web app, a Power BI dashboard and a website. Tap any card to open it live.

pehlabite.pkMy brand
Pehla Bite homepage screenshot
Baby food · My own brand

Pehla Bite

My organic baby food brand: positioning, identity, age-staged product ladder and the full online store, built from scratch.

Visit pehlabite.pk ↗
hayago.syedahamna.com/app.htmlWeb app
Haya Go App homepage screenshot
Mobility · Ride booking

Haya Go App

Book a ride with a woman captain, name your own fare and share your trip live.

Open web app ↗
app.powerbi.comPower BI
HR Attrition KPI Tracker dashboard screenshot
HR analytics

HR Attrition KPI Tracker

Shows attrition by job role, education, income and overtime, with "So what?" takeaways for managers.

Open live dashboard ↗
aurafit.syedahamna.comWebsite
AuraFit homepage screenshot
Fitness · Luxury gym

AuraFit

A private performance club in DIFC, Dubai, with coached training, a recovery suite and a rooftop pool.

Visit website ↗
See all 43 projects →
Toolkit & training

My
stack.

The tools I use every day to plan, launch, build and measure.

Digital marketing letter tiles on a wooden desk

Ads & AI

  • Meta Ads Manager
  • Google Ads
  • ChatGPT Plus
  • Claude
A laptop with an analytics dashboard

Data

  • GA4
  • Power BI
  • Kaggle
  • Excel
  • SQLyog
A laptop showing website code on a desk

Web

  • WordPress
  • Shopify
  • Figma
  • Daraz Seller Center
Creating social content on a phone and laptop

Content

  • Hootsuite
  • Canva
  • CapCut
  • Notion
Aug 2026 – OngoingDiploma in Digital Marketing & Business IntelligenceIoBM · GA4, Power BI, ads optimization, conversion web strategy
2018 – 2022Bachelor of Business AdministrationIqra University · Thesis on social media marketing and brand equity
LanguagesEnglish · UrduProfessional · Native
Blog

Fixing what
holds brands back.

The problems I see most often in growing brands, and the strategies and dashboards I use to solve them.

Cash being counted, the budget a brand spends on ads
Paid ads4 min read

Your ad budget is leaking. Here's where.

Many brands boost posts, see likes, and still get no sales. The money usually leaks in the same three places.

Read article

The problem

Most small and mid-sized brands run ads without proper tracking. Meta or Google says a campaign "worked", but nobody can say how many orders it brought in. Budgets go to whatever got the most clicks, which often isn't what brings in sales.

Where the money leaks

  • Broad targeting: ads reach people who will never buy.
  • No conversion tracking: without the Pixel, Conversions API and GA4 events, the algorithm optimizes for clicks instead of customers.
  • Tired creatives: the same ad running for weeks gets more expensive every day.

How I fix it

I set up tracking first, so every rupee or dollar ties back to a lead or sale. Then I test audiences and creatives side by side, use AI tools like ChatGPT and Claude to produce fresh ad variations quickly, and move budget each week toward the ads with the lowest cost per lead.

Want me to audit your ad account? Let's talk →

A laptop showing an analytics dashboard
Power BI5 min read

Your data lives in six places. Power BI puts it in one.

Meta, Google, Daraz, Shopify, Excel, WhatsApp orders. When numbers are scattered, decisions turn into guesses.

Read article

The problem

Founders spend hours every month copying numbers between spreadsheets just to answer simple questions. Which channel actually makes money? Which product sells best this month? Is our return on ad spend going up or down? By the time the report is ready, the month is already over.

What a Power BI dashboard changes

  • One screen: ad spend, website traffic, orders and revenue all in one place.
  • Live numbers: data refreshes automatically, so there's no more copy-pasting.
  • Clear answers: return on ad spend by channel, best-selling products and city-wise sales at a glance.
  • Early warnings: spot a falling conversion rate in days, not months.

How I build it

I start with the five or six questions you need answered every week, connect your sources (GA4, ad platforms, store exports and Excel), clean the data, and design a dashboard your whole team can read in under a minute. I've delivered 10 of these so far, and each one replaced hours of manual reporting.

Curious what your dashboard would look like? Let's talk →

Someone shopping online on a laptop and phone
Websites4 min read

Lots of visitors, very few orders? Fix the website first.

More traffic won't help if the site loses people before checkout. These are the leaks I fix first.

Read article

The problem

Brands keep spending more on ads to bring in traffic, but the website quietly turns visitors away. Most of that traffic is on mobile, and most sites are still designed for desktop.

The usual leaks

  • Slow pages, especially on mobile data.
  • No clear call to action above the fold.
  • Missing trust signals: reviews, return policy, delivery times, cash on delivery.
  • A long, confusing checkout with too many form fields.

How I fix it

I design conversion-focused pages on WordPress and Shopify with one clear goal per page, fast mobile layouts and trust built in. Then I track every step in GA4 to see where people drop off and keep improving it. I've built 30+ websites this way across e-commerce, healthcare, travel and non-profits.

See them in my case studies →

An e-commerce warehouse full of parcels ready to ship
Daraz4 min read

Selling on Daraz? What top seller centers do differently.

Lessons from managing around 20 Daraz seller centers as a virtual assistant.

Read article

The problem

Many sellers list their products and wait. Without optimized listings and regular campaign participation, products get buried under thousands of competitors.

What the best stores do

  • Searchable titles: keywords buyers actually type, not just the brand name.
  • Clean images: white background, multiple angles, and size or usage shots.
  • Smart pricing: vouchers and bundles that protect margins.
  • Campaigns: joining 11.11, 12.12 and flash sales with stock ready.
  • Ratings: fast dispatch and polite replies to keep the store score high.

How I help

I manage the seller center end to end, covering listings, store design, campaign calendars and order performance, and report results in a simple dashboard so you always know what's selling.

Need a Daraz VA? Let's talk →

Got a brand to grow?

Let's make it loud.

Tell me where you want your brand in six months. I'll come back with a plan for ads, content, website and tracking. Based in Karachi, working with clients worldwide.

hello@syedahamna.com
Email me LinkedIn ↗